Operators: Magti, Silknet and Cellfie. All three work fine in Batumi; Magti generally has the strongest coverage outside the city.
Where to buy: the airport arrivals hall, operator shops on Chavchavadze and Rustaveli, and shopping centres. You need your passport.
Typical tourist package: a bundle with a large data allowance valid for 7–30 days, at a price that is low by European standards. Ask for the current tourist offer rather than a specific plan name — they change.
eSIM: supported by all three Georgian operators, plus international eSIM providers. Convenient, slightly more expensive, and works from the moment you land.
Coverage: excellent in Batumi and along the coast. Patchy in the Adjara mountains — expect gaps around Mtirala and on the Khulo road.
Free Wi-Fi: the airport, most cafés, hotels and shopping centres. Not reliable outdoors.
Do You Actually Need a Local SIM?
For a stay of two days or less, hotel and café Wi-Fi will get you through, especially if you download offline maps before arriving.
For anything longer, yes — and specifically for these things:
- Bolt and other ride-hailing apps. The most useful tool in the city, and it needs data on the street, not in the café you just left.
- Public transport. Batumi's buses do not take cash. See how to get around Batumi.
- Maps. The Old Town's courtyards and the marshrutka routes out of the city are much easier with live navigation.
- Day trips. Ordering a car back from Gonio, Sarpi or the Botanical Garden without data is unnecessarily difficult.
The cost of a local package is low enough that it is rarely worth deliberating over.
The Three Georgian Operators
Magti (Magticom) — generally regarded as having the widest and most reliable network, including in mountain areas. The default recommendation if you plan trips outside the city.
Silknet — strong in cities and along the coast, competitive tourist packages, sometimes better value than Magti for a short stay.
Cellfie (formerly Beeline) — usually the cheapest, entirely adequate in Batumi and along the coastal highway, weaker in the mountains.
In practice all three are fine for a trip that stays within Batumi, Gonio, Kobuleti and the Botanical Garden. The difference shows up on the Khulo road and around Mtirala National Park, where Magti tends to hold signal longest.
Buying a SIM Card on Arrival
At the airport. Operator desks in the arrivals area sell tourist packages directly. This is the simplest option — you walk out already connected, and prices at Batumi airport are generally in line with the city rather than inflated the way currency exchange there is.
In the city. Operator shops are easy to find along Chavchavadze and Rustaveli streets and in the shopping centres. Staff in central Batumi usually speak enough English or Russian to sort out a tourist package without difficulty.
What you need. A passport. Georgian SIM cards are registered, so bring it with you — a photo on your phone is not always accepted.
What to ask for. Say how many days you are staying and that you want a tourist package with data. Let them recommend the current offer. Plan names and allowances change frequently enough that any specific figure published online is likely to be out of date within a season.
Check before leaving the shop. Make sure the package is activated, data is working, and you know whether calls and SMS are included. Ask how to top up if you need to extend.
eSIM: the Simpler Option
If your phone supports eSIM, this is the least friction available.
Georgian operator eSIMs. Magti, Silknet and Cellfie all issue eSIMs. You get local rates and a Georgian number, with the same passport registration requirement — some can be arranged online, others still require a visit to a shop.
International eSIM providers. Services such as Airalo, Holafly and similar sell Georgia data plans you can install before departure. You are connected the moment the plane lands, with no shop visit and no passport paperwork. The trade-offs: usually more expensive per gigabyte than a local package, and typically data-only with no local phone number.
Does the missing local number matter? Occasionally. Some Georgian services — delivery apps, certain bank or booking confirmations — expect a local number. For ordinary tourism, including Bolt with your home number attached, data-only is fine.
Practical recommendation: for a short trip, or if you dislike admin, use an international eSIM. For a stay of a week or more, or if you plan mountain trips, buy a local SIM at the airport.
Roaming from Your Home Network
Georgia is not in the EU, so EU roaming rules do not apply. Roaming charges from most European and other foreign networks are high enough that a local SIM or eSIM pays for itself within a day.
Some operators sell add-on travel bundles covering Georgia. Check your own tariff before travelling — but assume that default roaming here is expensive unless you have confirmed otherwise.
Wi-Fi in Batumi
The airport has free Wi-Fi in the terminal, which is enough to order a car or message your accommodation on arrival.
Cafés and restaurants almost all offer free Wi-Fi. Ask for the password — it is often printed on the menu or the receipt.
Hotels and guesthouses generally provide Wi-Fi as standard. Speeds vary considerably in older buildings in the Old Town.
Shopping centres and larger supermarkets have open networks.
Outdoors there is no reliable public Wi-Fi along the Boulevard or in the Old Town. Do not plan around it — this is exactly the situation a local SIM solves.
Speeds in Batumi are generally good. Fixed internet in the city is fast, and mobile data on all three operators handles video and navigation without trouble.
Coverage Outside Batumi
Along the coast — Gonio, Kvariati, Sarpi, Green Cape, Kobuleti — coverage is solid on all networks.
The Botanical Garden has signal on the main paths, with occasional weak spots in the denser lower sections.
The Adjara mountains are a different matter. The road up the Adjaristsqali valley towards Keda and Shuakhevi has coverage in the villages and gaps between them. Mtirala National Park has limited signal once you are on the trails, and the Khulo area has patchy coverage.
If you are heading into the mountains, download offline maps and share your route with someone before you go. See day trips from Batumi for what those trips involve.
Frequently Asked Questions
Can I buy a SIM card at Batumi airport?
Yes. Operator desks in the arrivals area sell tourist packages, and prices are broadly the same as in the city. Bring your passport.
Which operator is best in Batumi?
All three work well in the city. Magti generally has the best coverage if you plan to travel into the Adjara mountains.
Does Georgia support eSIM?
Yes. All three Georgian operators issue eSIMs, and international eSIM providers sell Georgia data plans you can install before you travel.
Do I need a passport to buy a SIM in Georgia?
Yes — SIM cards are registered to the holder, so bring the physical document.
Is Wi-Fi widely available in Batumi?
In cafés, hotels, the airport and shopping centres, yes. Outdoors and on public transport, no.
How much does mobile data cost in Georgia?
Considerably less than in most of Europe. A tourist package with a generous data allowance for a week or two is inexpensive; ask for the current offer in the shop, as packages change often.
Will my home SIM work in Batumi?
Technically yes, through roaming, but at a cost that usually exceeds a local package within the first day.
Once you are connected, the Batumium: Discover the Essence of Batumi self-guided audio tour is worth loading up — a self-guided route through the Old Town you can follow entirely from your phone.
Start the Batumium audio tour →